I am Penny Michitsch, a native New Yorker and color specialist with 28 years experience. I have  spent most of my career seeking out alternative hair care. For several years, I had been dedicated to Swim Across the Sound, Celebrate Life, and Relay for Life, three events dedicated to cancer survival in the Northeast. "It was really important to get involved and let women know that they can be beautiful without the use of dangerous chemicals."

              Organic based colors that contain low or no ammonia, are the only colors used in the salon. Combined with enzyme developers, we can remove the hydrogen peroxide from the equation, which can be a damaging ingredient in the hair coloring process on certain hair types. My ongoing concern and respect for my clients, coworkers and the environment has driven me to search out the best alternatives in the hair care industry.

                                   I look forward to sharing Pure beauty with you.............. 



Pure Elements 

Sola Salon Studios

Coconut Point

23106 Cinema Way Suite 22

Estero, Florida 33928


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